Facebook’s only real existential threat

It’s easy to forget that Facebook faced its  when it failed to anticipate how quickly its users would migrate from desktop to mobile. After years of foot-dragging, the company spent $1bn buying Instagram and focused on working out how to make money from people using its apps on smartphones. Since then it’s been incredibly aggressive at buying or cloning challenger technologies.

Gelezen bij The Guardian

It seems like no one ever has a bad workout

Everywhere you look, especially on social media, runners talk about their amazing run, shiny new PR or incredible race. You hear it so much that it seems like no one ever has a bad workout. And you come to think that you shouldn’t either.

Lees en denk bij jezelf: heb je al eens een loopje ‘private’ gezet op Strava omdat je er niet trots op was? Of getwijfeld om het te doen? Het gebeurt me zelden dat ik het zelfs maar overweeg maar ik merk wel dat ik niet of nauwelijks doorpost naar Facebook als het eens wat moeilijker is gegaan.

Geschreven door Christine Yu, gelezen bij Womens’ Running

The Solution to the Problem With the Solution to Twitter’s Problems

Moments should be a standalone app. Period. It can still use the Twitter namespace and shared login. Be made by Twitter, etc. But Twitter needs something it can market to users that is not Twitter.

Gelezen bij de bij tijden hilarische maar in deze erg on topic en spot on StartupLJacksonHij heeft gelijk. Als het dan toch zo is dat Wall Street achter de veren van Twitter zit en dat meer gebruikers de enige oplossing is, dan is een standalone newsapp de weg om te bewandelen.

Noem het de Foursquare-strategie al durf ik mijn hand niet in het vuur steken over het aantal gebruikers die nog dagelijks winnen.

It won’t be a dislike button

“Not every moment is a good moment and if you are sharing something that is sad, like the refugee crisis that touches you, or a family member passed away, it may not feel comfortable to like that post. But your friends and people want to be able to express that they understand and that they relate to you. So I do think it’s important to give people more options than just like as a quick way to emote and share what they are feeling on a post.”

Woorden van Zuck. Neergeschreven bij Marketingland

The true secret sauce of social media

The true secret sauce of social media has never been and will never be to get people to share your brand’s latest viral video or inspirational quote on Instagram. The future belongs to brands (…) that get people talking to each other about their differentiated products, customer experience, values, innovation or community commitment rather than about their clever social media posts.

Geschreven door Augie Ray. Gelezen bij Experience: The Blog