On the official Android Developers Blog, Google is getting really serious about the consistency thing for Ice Cream Sandwich:
Instead of thinking about a menu that serves as a catch-all for various user options, you should think more about which user options you want to display on the screen as actions. Those that don’t need to be on the screen can overflow off the screen. Users can reveal the overflow and other options by touching an overflow button that appears alongside the on-screen action buttons.
