Tag Archive for 'Marketing'

Social, But Not Completely Open →

Geplaatst door Jan Seurinck op 23/01/2012 in linklistblog er zijn 0 Comments Tags: , , .

(…)businesses are not people. For a business to be social, it has to be focused and friendly, but it can never be your friend. (…) I don’t need a social relationship with the company that made my car, where I shop for food, or the local dry cleaners. I do find it useful to get news and information from them, and someone to listen and act when I have a problem, but I really don’t need another channel of happy talk from businesses.

We as marketers should remember this. All the time. Even when we use brand accounts to talk to our friends. You are the friend. Not the business.

On Bullshit, and What We Want to Be True →

Geplaatst door Jan Seurinck op 24/12/2011 in linklistblog er zijn 0 Comments Tags: , , .

This is a must read article.

(…) the function of bullshit in public discourse is to shift power. We when participate in the argument, we participate in the shifting of power, which is itself an illusion of power. If I tried to convince you that taxing the rich is a bad idea or a good idea, all that should matter is my participation, my attempt to move the needle.

Personal Journalist Accounts Preferred on Twitter

Geplaatst door Jan Seurinck op 24/12/2011 in linklistblog er zijn 0 Comments Tags: , , , , .

Personal Journalist Accounts Preferred on Twitter.

While all major mainstream media outlets have a strong presence on Twitter, some with millions of followers, when it comes to how information spreads through Twitter – when it’s coming from personal, individual accounts, it is likely to reach a larger audience.

As is the case for employers and companies. QED.

Social Media Fail, Airline Style →

Geplaatst door Jan Seurinck op 06/12/2011 in linklistblog er zijn 0 Comments Tags: , , , , , .

Many companies assess the impact of social media through that narrow lens: marketing. You use Facebook to project your desired brand, Twitter to target your desired customers, LinkedIn to target your next recruitment campaign. (…) But if all you’ve got is a social media marketing strategy, then you don’t have a social media strategy at all.

Exclusive: Amazon’s $79 Kindle Costs $84 to Make →

Geplaatst door Jan Seurinck op 02/12/2011 in linklistblog er zijn 0 Comments Tags: , , , , , .

That’s not too expensive for a personal point of sales.

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