Zuckerberg explained that in accordance with Facebook’s data, social sharing functions exponentially, so that the amount of stuff you shared today is double the amount of stuff you shared a year ago and the stuff that you will share a year from now will be double the amount you’ve shared today. In Mark Zuckerberg’s Law of Social Sharing, Y = C *2^X — Where X is time, Y is what you will be sharing and C is a constant.

Via Techcrunch