After promoting his New York Times column on Facebook with as little as $ 7, Nick Bilton writes:
Facebook proudly informed me in a message that 5.2 times as many people had seen my post because I had paid the company to show it to them. Gee whiz. Thanks, Facebook.
This may be great news for advertisers, but I felt slightly duped.
Hey Nick! Welcome to the real world. Facebook is a company trying to make a profit now. You are trying to market a product here. Your articles. Or a brand. Yourself. Facebook wants brands and products to pay to get their word out. That’s the way Facebook rolls these days. It cost you $7. That’s not that much is it?
Sorry to spoil the party.