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A rose by any other name…
From a marketing standpoint, the word “paywall” is pretty terrible. Right away, it tells you there’s a barrier between you and what you want, and the only way to negotiate it is to pay.
Yes, the NYT paywall is porous — but that’s a feature, not a bug. It allows anybody, anywhere, to read any NYT article they like. That makes the NYT open and inviting — and means that I continue to be very happy to link to NYT stories.
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