The “Sharing” Mirage

“Media should be very careful with their level of reliance on other content distributors such as Facebook, Google, Apple or Amazon. This can be summed up to a simple question: can we trust them?

The short answer is no.

It has nothing to do with any evil intent from these people. I’m just stating a mere fact: these companies act primarily in their own best interest.”

Dit geldt ook voor iedereen die blogt of iets anders met sociale media doet. Elk bedrijf kijkt door de bril van de eigen KPI’s naar wat anderen met hun technologie aan mogen. Google+ heeft nog geen API. Is dat een technisch probleem, is er niemand bij Google die het voor elkaar krijgt? Uiteraard niet. Het businessmodel is nog niet af. Klaar.

Mark Zuckerberg’s Law of Social Sharing

Zuckerberg explained that in accordance with Facebook’s data, social sharing functions exponentially, so that the amount of stuff you shared today is double the amount of stuff you shared a year ago and the stuff that you will share a year from now will be double the amount you’ve shared today. In Mark Zuckerberg’s Law of Social Sharing, Y = C *2^X — Where X is time, Y is what you will be sharing and C is a constant.

Via Techcrunch

Keep walking

When you close your eyes and keep walking, eventually you will walk into a lamp post, a car or any other object.

If you work with your eyes closed, without vision or plan, you will walk into a lamp post too.

Which will hurt most?

If my name was Seth Godin, you could easily be sharing this blogpost.