Currently viewing the tag: "social media"

The trouble with Twitter? Bad, bad advertising →

By On 30/01/2012 · 1 Comment

Oh Twitter. Why are you, one of the great hopes of the social web, getting it so wrong?

I have said this in our podcast some time ago. Twitter forgot to monetize when they had something noone else had: elite users, early adopters.

Instead of earning some money they choose to focus on popularization. Their every step was intended to get more users. Get some celebs on board. More fans. More users.

They got it wrong and now their network is deteriorating. I love twitter as a network but my guess is I will be posting a lot less there by the end of 2012. And I feel sad about that.

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Social, But Not Completely Open →

By On 23/01/2012 · Leave a Comment

(…)businesses are not people. For a business to be social, it has to be focused and friendly, but it can never be your friend. (…) I don’t need a social relationship with the company that made my car, where I shop for food, or the local dry cleaners. I do find it useful to get news and information from them, and someone to listen and act when I have a problem, but I really don’t need another channel of happy talk from businesses.

We as marketers should remember this. All the time. Even when we use brand accounts to talk to our friends. You are the friend. Not the business.

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Een mening over Justin Bieber

By On 09/01/2012 · 1 Comment

Iedereen heeft een mening over Justin Bieber. De meeste mensen die deze blog lezen, zullen een negatieve houding hebben tegenover ‘s mans (zeg je dat over een 17-jarige?) werk.

Meningen staan sedert de opkomst van blog in afslag. Met de komst van twitter zijn het permanent solden. Een mening meer of minder, daar kijken we niet meer op tegenwoordig.

Ook ik pleit schuldig aan teveel meningen over teveel onderwerpen. Technologie, sociologie, social media, als er ergens een mening te geven is, durf ik die te geven. Soms denk ik, zouden we gebaat zijn met wat minder meningen en wat meer specialisten.

Dat is alvast mijn mening.

Wat die Bieber betreft? Ik ben er nog nooit in geslaagd drie minuut vijfenveertig naar zijn stem(vervormer) te luisteren.

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Personal Journalist Accounts Preferred on Twitter

By On 24/12/2011 · Leave a Comment

Personal Journalist Accounts Preferred on Twitter.

While all major mainstream media outlets have a strong presence on Twitter, some with millions of followers, when it comes to how information spreads through Twitter – when it’s coming from personal, individual accounts, it is likely to reach a larger audience.

As is the case for employers and companies. QED.

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Dear Art World… →

By On 15/12/2011 · Leave a Comment

We argue in comment threads, on Facebook™, and twitter™. AND, when we aren’t arguing, We agree with our favorite ‘experts’ on FOX®, CNBC™, and CNN™ as we slide into RECESSION 2.0.

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