Leve de cyberaanval!

[vc_row][vc_column width=”2/12″][/vc_column][vc_column width=”8/12″][md_text md_text_title1=”” md_text_title_separator=”no”]De wereldwijde cyberaanvallen van de voorbije weken hebben in veel bedrijven de nodige impact gehad. Niet alleen financieel en mentaal maar ook procesmatig. Wanneer de informatica het laat afweten, ligt het bedrijf plat net zo wel als dat het geval zou zijn als wanneer de machines uit zouden vallen. Het is behelpen […]

Growth Hacking: het nieuwste vakje op de buzzword bingo?

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De politiek heeft verloren (as heard on radio 1)

“Het tweede debat in aanloop naar de presidentsverkiezingen in Amerika is uitgedraaid op een moddergevecht” vertelt de nieuwslezeres terwijl ik de jongens naar school breng. Terwijl ik de vraag beantwoord wat een moddergevecht is en waarom die mensen dat gedaan hebben, hoor ik dat Clinton toch als overwinnaar mag worden beschouwd. De reden daarvoor? De […]

Taylor Swift vs. Spotify is just one corporation against another

The bare bones of the retelling are no doubt true, but the way in which they’re presented is very carefully done. It’s Swift defining herself as a straight-talker, inspired by injustice metered out to her friends, rather than her own self-interest, a superhero for the streaming age. There’s no mention of business people, managers, or […]

Twitter wants to become more like Facebook, and it’s a terrible idea

Twitter is the power users’ social network. It demands more from users of Facebook or Instagram, but users who master its complexities are able to sift through large volumes of online information more efficiently than they can with other social media tools. If Twitter tries to simplify its product, it risks alienating its existing users […]

More data increases our confidence, not our accuracy

The sharing economy, featuring companies like AirBnB, Uber/Lyft, even eBay, rely on trust. And they’re growing and expanding like wildfire. And yet, if you look at recent polls of trust and trustworthiness, people’s — and especially millennials — trust is at an all-time low. (…) That’s conflicting data. And what the data can’t tell us is […]