The holes in Swiss Cheese

(…) this accident of culture turned into a desirable quality; a cheese’s negative space acquired value. “The holes became something that people expected,”

Deze zin met hoog marketingmetafoorpotentieel werd geschreven door Nicola Twilley voor The New Yorker.

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Système de parapluie, version Qatarienne

Zeggen  de sponsors van de World Cup in Qatar:


We have expressed our grave concern to FIFA and urge them to take all necessary actions to work with the appropriate authorities and organizations to remedy this situation and ensure the health and safety of all involved.

Coca Cola:

We expect FIFA to continue taking these matters seriously and to work toward further progress.


everyone recognizes that more needs to be done in a collective effort with all stakeholders involved.

Deze schrijnende paraplu-operaties om de verantwoordelijkheid door te schuiven werden opgetekend door PR Daily

Why ‘mobile first’ may already be outdated

So if what matters is screens not devices, then the idea of a “mobile only” business may in fact be a small niche of consumer businesses. As most of these disruptive mobile businesses mature, they realise they need to serve their users when they are in front of larger screens as well as smaller ones, and that happens a lot more frequently than they might have initially thought.

Gelezen bij Inside Intercom.

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It’s not your brand

(…) he said, “It’s not your brand; it’s our brand.” “Our” being the public. And I think he’s right: You do not control your brand anymore. You can influence it and help guide the conversation, but there’s a limit to how precisely you can define your brand on your own.

Woorden van Neil Blumenthal, co-ceo van Warby Parker, gelezen bij via 99U.

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Sign your work

If you’re not proud of it, don’t ship it. If you are, sign your work and own the results. We’ll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it’s worth asking why.

Geschreven door Seth.

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Getting to know your customers is just like fishing

Getting to know your customers is just like fishing. Any amateur fisher can catch fish once in a while with a bit of luck. But, professional fishers who have to bring back fish day in and day out need to truly understand the type of fish they are seeking to catch, including where it lives, how deep it goes, and what bait it likes.

Woorden van Brant Cooper en Patrick Vlaskovits, gelezen bij  Kissmetrics.

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How to cross the red line?

(…) the Western world can set all the red lines it wants — don’t use chemical weapons, don’t invade sovereign countries — but if you cross that red line just a little bit at a time, inching across over weeks and months, rather than crossing it all at once, then Western publics and politicians will get red-line fatigue and lose interest by the time you’re across.

Ook internationale politiek is marketing, PR, sales, in zekere zin. Gelezen bij Vox.

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Hoe de eerste pop-up ad er kwam

(…) we came up with (the pop-up ad) when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions were good.

Gelezen bij via The Atlantic.


(…) guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work.

Gelezen op de blog van OkCupid: OkTrends.