Seth doing what he does best: telling nothing new in an awesome way
It’s usually not the designer’s fault. It’s politics, committees and compromises made in the absence of daily, real world feedback.
For my communication and marketing things, I don’t do politics. I do as little committees as possible. I listen. I try to deliver faster and better than anyone thinks I should. I fix things when they are broken.
It doesn’t always work out the way I want it to but that’s a risk I am willing to take. In communication, there is no right solution to a problem. I have expertise. I give it my best.