Communicatie

Taylor Swift vs. Spotify is just one corporation against another

The bare bones of the retelling are no doubt true, but the way in which they’re presented is very carefully done. It’s Swift defining herself as a straight-talker, inspired by injustice metered out to her friends, rather than her own self-interest, a superhero for the streaming age. There’s no mention of business people, managers, or her label, in which she has a significant stake.
Een beetje (veel) achtergrondinformatie rond de personal branding van een megaster. Interessant leesvoer, gelezen bij The Next Web