Why did the selfie-as-a-campaign become an epidemic?

Because it’s easy and lazy. Unfortunately, we have this trend in advertising and more commonly within social media whereby a person does something, it starts to get big or “viral,” (…) ultimately brands try to hijack a “trend” and put their spin on it. But agencies and brands are very rarely nimble or quick enough to create something of value within the timescale — so by the time it’s pushed out, it’s just plain shit.

Woorden van de curator achter yourselfieideaisnotoriginal neergeschreven door Digiday.

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