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Tag: content marketing

Don’t penalize loyal users with paywalls, reward them

(…) what if loyal readers were rewarded in some other way? Their loyalty should be the source of some benefit to them, not the trigger for a penalty like a paywall.

I like this idea of the reverse paywall. Actually, I might as well use it for my content marketing strategy, no?

Published 23/12/2011
Categorized as Uncategorized Tagged content marketing, media, reverse paywall
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