I understand why people hire booth babes — female models who demo products — and I get why they’re effective. I just don’t get why the people who dress them seem to hate pretty girls so much.
I don’t understand why it works. Why it would be effective. While I understand you use beautiful people to represent your brand, there must be other ways attracting people to your booth. Products maybe. No?
The problem is largely one of perception. Girls tend to want careers that lean toward what they deem as “creative”–advertising, PR, and publishing all remain popular choices. Why should they take an interest in tech when all that’s on offer for a teenager is a choice between an Information Technology class (spreadsheets, databases, PowerPoints, zzzzzsorry what were you saying?) and a games console (made by boys, played by boys)? It’s seen as nerdy, dull and–dare I say it–male.
Oh. Education is to blame then? It’s the cause of all bad things really.