The trouble with Twitter? Bad, bad advertising

Oh Twitter. Why are you, one of the great hopes of the social web, getting it so wrong?

I have said this in our podcast some time ago. Twitter forgot to monetize when they had something noone else had: elite users, early adopters.

Instead of earning some money they choose to focus on popularization. Their every step was intended to get more users. Get some celebs on board. More fans. More users.

They got it wrong and now their network is deteriorating. I love twitter as a network but my guess is I will be posting a lot less there by the end of 2012. And I feel sad about that.