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Communicatie Journalistiek Social Media

On Facebook, Sharing Can Come at a Cost

After promoting his New York Times column on Facebook with as little as $ 7, Nick Bilton writes:

Facebook proudly informed me in a message that 5.2 times as many people had seen my post because I had paid the company to show it to them. Gee whiz. Thanks, Facebook.

This may be great news for advertisers, but I felt slightly duped.

Hey Nick! Welcome to the real world. Facebook is a company trying to make a profit now. You are trying to market a product here. Your articles. Or a brand. Yourself. Facebook wants brands and products to pay to get their word out. That’s the way Facebook rolls these days. It cost you $7. That’s not that much is it?

Sorry to spoil the party.

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Uncategorized

A Twitter for My Sister

Nick Bilton, as often is the case: spot on.

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Uncategorized

A VC: On Porous Paywalls

Yes, the NYT paywall is porous — but that’s a feature, not a bug. It allows anybody, anywhere, to read any NYT article they like. That makes the NYT open and inviting — and means that I continue to be very happy to link to NYT stories.

via A VC: On Porous Paywalls.