After promoting his New York Times column on Facebook with as little as $ 7, Nick Bilton writes: Facebook proudly informed me in a message that 5.2 times as many people had seen my post because I had paid the company to show it to them. Gee whiz. Thanks, Facebook. This may be great news […]
Nick Bilton, as often is the case: spot on.
Yes, the NYT paywall is porous — but that’s a feature, not a bug. It allows anybody, anywhere, to read any NYT article they like. That makes the NYT open and inviting — and means that I continue to be very happy to link to NYT stories. via A VC: On Porous Paywalls.