Too often, we pick the product or service first, deciding that its perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing.
In marketingcommunicatie wordt al te vaak het marketingidee vergeten. Geen goeie communicatie zonder een goed product en de juiste doelgroep. Zoals ik het dan graag zeg ‘iedereen is geen doelgroep’.
As soon as you work hard to please everyone, you have no choice but to sand off the edges, pleasing some people less in order to please others a bit more. And it drives you crazy at the same time.
via Seth’s Blog: Pleasing.
Building your success on being more in sync than everyone else is a sharp edge to walk on. Youll always be near the edge of perfect sync, but never there.
via Seths Blog: A little out of sync.