Choose your customers first

Too often, we pick the product or service first, deciding that its perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing.

In marketingcommunicatie wordt al te vaak het marketingidee vergeten. Geen goeie communicatie zonder een goed product en de juiste doelgroep. Zoals ik het dan graag zeg ‘iedereen is geen doelgroep’.

Seth Godin over Real-time news

When journalists, analysts and pundits are all racing to bring you the ‘news’ first, you get less actual news and more reflexive noise. Go watch an hour of cable news from a year ago… what were they yelling about that we actually care about today?



As soon as you work hard to please everyone, you have no choice but to sand off the edges, pleasing some people less in order to please others a bit more. And it drives you crazy at the same time.

via Seth’s Blog: Pleasing.