For a lot of companies, it’s useful for them (Apple /iOS) to feel like they have an obvious competitor (Google / Android) and to rally around that. I personally believe that it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better.
Larry Page in a must-read interview with Businessweek.
This is why I prefer the Google way over the Apple way.