But the issue is more practical than all that, according to Dyson. “It’s not about privacy; it’s about transparency, disclosure and control,” she said. “I don’t know what privacy is, and you as marketers don’t know what privacy means to each of the individuals you market to. What you can do is you can disclose your own practices, you can make them intelligible and you can give your users control.”
The problem is, public concern about online privacy is escalating quickly.