It’s not TV, it’s Reuters TV: Rethinking a news channel for online audience

In an excellent article depicting the move of Reuters to a YouTube channel. A move that cannot be underestimated.

One way TV and online mirror each other is in the emphasis on personalities. Viewers want to feel like they can make a connection and be in contact with journalists (…). It helps that a chunk of Reuters TV’s talent already have healthy Twitter/Facebook/Tumblr followings. (…)

In the not too far of future there will be two kinds of content. Your general everyday news copy-paste work and journalism. Journalism will be defined by the brand it is carrying. The journalist will become the medium.

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