What is Apple? A marketing company or a tech company?

I guess any serious answer would be both but the marketing part is neglected ever so often. And yes. Marketing is more than some ads:

In many ways, the retail architecture is simply the largest box in which an Apple product is wrapped, and Mr. Jobs was famously attentive to every detail in an Apple product’s presentation and customer experience.

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Steve Jobs, a Genius of Store Design, Too
Apple’s free-standing stores, many with soaring glass entrances and staircases, are a testament to the design notions of Steve Jobs.

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